Welcome to Purple Advantage

We help you find the keys to unlock hidden talent

With our unique blend of disability expertise you’ll increase profitability and boost productivity. At the heart of our work is the mission to make the workplace more accessible for everyone.

Innovation Starts with Diverse Thinking

Through working with us you can unlock a range of benefits:

Improved decision making

Diversity of thought enhances the quality of decisions made.

Reduced employee turnover

Employees are more likely to remain in an inclusive workplace.

Accessibility for everyone

An inclusive environment helps everyone to thrive and get more done.

Our Approach

We are focused and impact-driven, working with you to make a lasting difference through sharing our knowledge with you.

We want everyone to bring their best selves to work, to feel valued and secure.

We create safe spaces, where everyone feels heard.

We are impact focussed, driven by an approach that emphasises continuous improvement.

We work in partnership with you, creating meaningful relationships designed to deliver long-term impact.

Four people collaborate around a round table, laptops and notebooks in hand, enjoying the benefits of Purple Advantage in a modern workspace. Hands are visible as they engage with devices, jot down notes, and share ideas.

The Purple Circle Membership

The Purple Circle Membership gives you structured access to our world class expertise throughout the year, so inclusion and personal development are not one-off events or a tickbox exercise, they are ongoing practices.

Efficiency and comfort within the team was achieved

  • After years of getting it wrong, we decided to hire professional assistance for creating the right environment in the company. Efficiency and comfort within the team was achieved after a few sessions with Purple Advantage. We are pleased with the result and we encourage other companies to follow their approach
    Rebecca Diaz
    Chief investment officer, Baker Street financial
A woman in a wheelchair sits at a desk with a laptop, phone, and pen—thoughtfully engaged in her coaching session. Surrounded by plants and sunlight, she embodies the spirit of Coaching With a Cause in this bright, cozy room.

Coaching With A Cause

A distinctive feature of Purple Advantage is the Coaching with a Cause programme.

Each hour of fully priced coaching provided allows at least one hour of coaching to be offered to a disabled person for £1.

This enables Purple Advantage to make the positive difference that drives them and allows greater access to the transformative power of coaching. As such, coaching with them has a far greater impact.

Meet the people behind Purple Advantage

Purple Advantage was founded in 2024, by married couple and business partners Chris and Fran Whitaker out of a desire to help organisations make greater use of talent in the workplace and unlock the competitive advantages this brings.

Dr Chris Whitaker

Chris has worked across the charity and sports sectors with a track record in relationship management, strategic thinking and leadership.

Dr Fran Whitaker

Fran is a former Paralympic swimmer for Great Britain, an online business owner, and an accomplished motivational speaker.

Ready?

Get access to your Purple Advantage now!